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Entrées taggées 'Marketing Viral'


Warning: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 35

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 43

Warning: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 35

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 43


Warning: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 35

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 107

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 109

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 111

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 112
9 octobre 2006
   Marketing Viral

Publié par Laurent Neyssensas

Viral chez Ubisoft

Pour la sortie du jeu Splinter Cell Double Agent, Ubisoft propose un site décalé parodiant les sites de télé achat, John Badsky, caricature du présentateur TV, accompagné de son assistante vous vendra la bonne qualité du produit qui sortira le 19 octobre. Sur le site test de moralité, kit de l’agent et liens vers les espaces Myspace des « The Girls of the NSA!»  et de John Badsky. Ubisoft annonce quelques surprises à venir. Reste à savoir si la mecanique virale va se déclencher au près des « Gamers»  .

Tags: Marketing Viral


Warning: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 35

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 43

Warning: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 35

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 43


Warning: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 35

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 107

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 109

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 111

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 112
22 septembre 2006
   Marketing Viral

Publié par Laurent Neyssensas

Design Ethique ou marketing viral ?

Offrir gracieusement cinq concepts étonnants à des industriels qui souhaiteraient développer des produits, certes nouveaux, mais si nécessaires à la vie des personnes handicapées ou en perte d’autonomie. C’est ce que propose Capital Innovation, une petite entreprise qui, depuis dix ans, s’illustre par ses « prestations de service innovantes en innovation» , en particulier dans les secteurs du jouet, de l’hygiène, de l’outillage, de la puériculture et de l’horlogerie. Parmi ses principales références : Baby & Children, Mapa Spontex ou encore Heller Joustra. A l’occasion de la Semaine du Handicap 2006, cette entreprise a décidé en effet de lancer l’opération « HandiCap’Innovation» . Son objectif : plancher durant une journée, en collaboration avec deux concepteurs extérieurs, afin de proposer plusieurs produits innovants destinés à l’utilisation quotidienne pour des personnes âgées ou handicapées. Ainsi sont nés cinq concepts-produits répondant au cinq thèmes retenus : prise de médicaments, mémoire immédiate, lien social, écriture, autonomie dans la ville. Pour la plupart, ces concepts ont été expérimentés. Reste donc à les développer. Parmi ceux-ci, le gobelet à médicaments destiné à faciliter la prise de médicaments, le porte-stylo surfer permettant de limiter la crispation de la main sur celui-ci ou encore le chariot de marche grâce auquel chaque personne dont la mobilité est réduite pourra néanmoins poursuivre ses déplacements à pied, dans son quartier, et maintenir ainsi le lien social si essentiel. le dossier de presse compte rendu de la journée

source bulletin electronique

Tags: Marketing Viral


Warning: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 35

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 43

Warning: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 35

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 43


Warning: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 35

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 107

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 109

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 111

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 112
15 septembre 2006
   Marketing Viral

Publié par Laurent Neyssensas

LonelyBuzz

Si vous ne connaissez pas LonelyGirl15 c’est que vous n’êtes pas encore addict à YouTube. Bee (l’adolescente ?) qui se cache derrière ce pseudo à provoquer le buzz de l’année….Certains pensaient avoir trouvé une fiancé potentiel à star war kid d’autres émettaient des doutes face au professionalisme de ce soit disant journal intime d’une adolescente. Le buzz enflant ( 28 vidéos qui ont été vues par plus de 2 millions de personnes, 6929 amis dans sa liste et plus de 24000 abonnés à son flux RSS )des journalistes (et des internautes) on tenté de retrouver la trace de l’adolescente…. Reste à savoir comment sera exploiter cet incroyable Buzz , réponse dans quelques jours.

source:

E-economy

voir aussi

Tags: Marketing Viral


Warning: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 35

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 43

Warning: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 35

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 43


Warning: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 35

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 107

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 109

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 111

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 112
13 septembre 2006
   Marketing Viral

Publié par Laurent Neyssensas

Très gros débit

Free nous avait habitué à manier le Buzz avect talent. Pour compléter sa campagne publicitaire et notamment les films tournant autour de cretin.fr Free à lancé depuis quelques temps un site viral caricaturant les pires offres des FAI. Le fournisseur propose une page ou les abonnés peuvent déposer leurs petits films. Un systéme de vote permet de gagner le renouvellement de leur freebox hd. Du viral efficace c’est à dire ravageur drôle et un peu cruel…. Free relativement bien placé dans les enquêtes de satisfaction et autre comparatif ne prends pas trop le risque de la parodie de la parodie… Parmis ses concurents seul Orange à tenté un référé (sans succès), le site à été légèrement modifié et quelques films retirés.

Tags: Marketing Viral


Warning: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 35

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 43

Warning: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 35

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 43


Warning: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 35

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 107

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 109

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 111

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 112
6 septembre 2006
   Marketing Viral

Publié par Laurent Neyssensas

Les 10 façons d’être célèbre sur YouTube

The Register a listé les 10 façons de devenir célèbre sur le site de partage vidéo YouTube. C’est A la fois drOle et inquiétant. En effet on y trouve en vrac le play-back nul, l’agression gratuite, le film d’animaux, l’enregistrement d’une chanson jouée en concert avec son téléphone, l’évolution de sa grossesse (filmée au quotidien). A défaut de créativité le plus original est peu Etre « d’avoir une idée original que personne ne s’embêterait ˆ réaliser»  :-)

Tags: Marketing Viral


Warning: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 35

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 43

Warning: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 35

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 43


Warning: strtotime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 35

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 107

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 109

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 111

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /Volumes/data/web-etudiants/laurentneyssensas/wp-includes/functions.php on line 112
2 septembre 2006
   Marketing Viral

Publié par Laurent Neyssensas

WII vs PS3

Dans la bataille de cet automne sur le marché de la console de jeu vidéo de salon et avant l’arrivée de la wii, Nintendo attaque avec une campagne virale. Parodiant les publicités Mac vs PC Nitendo met en scène une « bimbo»  et une femme obèse. Nintendo s’identifie A Apple (et A la « bimbo» ) mettant en scène Sony dans le r™le de la femme obèse (et du PC). Pas sur que la gagnante soit celle que l’on croit… En tout cas tout cela me laisse dubitatif et je vais peut être craquer pour une XBox… Pour compléter le buzz, Nintendo a fait appel A une agence de marketing viral afin d’ organiser des sessions privées dans des villes américaines . Des gamers seront sélectionnés et auront la possibilité d’inviter 30 de leurs amis A des soirées « secrètes»  autour de la wii.

Tags: Marketing Viral


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